It will be interesting to see how this new feature impacts the world of live video and whether it becomes a genuine threat to Snapchat. The Facebook-owned Instagram has 500 million active users, the new Stories tool is already in heavy usage by the platform’s top celebrities, brands and power users. The controversial launch of Instagram Stories – which is essentially a Snapchat copycat product – has unveiled another contender in the Live Video race. Other Snapchat tools such as geofencing – which lets you implement location-based overlays that users can apply to their Snaps – are increasingly being used for larger exhibitions and conferences, and Snapchat is expected to launch additional marketing functionality later this year. Social media users already spending more time on Snapchat than every other social network, and it has become well-established with brands who are using the platform daily to bring fun content to their followers. The typical Snapchat user is young, active and enthusiastic, but the platform is seeing huge growth across all demographics. 150 million people now use the platform every day – which is more than use Twitter – and collectively more than 10 billion videos are viewed every day on Snapchat. Snapchat is the fastest-growing social network in history. However, if your focus lies with other social media accounts you’re likely see greater benefits from other channels. If you have a strong following on Twitter you will likely find Periscope a useful tool and it’s absolutely then worth investigation. Launched around the same time as Meerkat (another early innovator of live video streams) it had a strong competitor from the start but has largely been eclipsed by other platforms. The Twitter-owned Periscope had 200 million broadcasts streamed in its first year but, while a popular live streaming tool and still in active use, hasn’t really seen huge growth over the past year or two. Which means that there is plenty of room for a new type of celebrity on the platform – one who brings consistently good live footage to their subscribers. However, YouTubers spend hours editing video footage and it is unlikely that they will start to use YouTube live due to the nature of their videos.
FINDY PERISCOPE TV
YouTube has its own collection of celebrities and influencers known as ‘YouTubers’, and in recent years the power of these stars has become massive with most teens today recognising these celebrities over TV stars.
The platform has been offering live video since 2011 but has recently announced a new chapter: live streaming through the mobile app which will allow spontaneous and intimate opportunities. With over one billion users and hundreds of millions of hours of video YouTube is absolutely huge. Facebook users spend 3x as long watch live video than they do watching video content that is no longer live, showing that there is a huge advantage to live streaming rather than a post-event video (which still remains a successful strategy to post-show marketing). Facebook videos have a 135% greater organic reach compared to photo posts and these viewers are much more willing to watch a video than read a static post about an event, topic or product. Video exploded on Facebook in 2015, reaching eight billion daily video views.
FINDY PERISCOPE HOW TO
In this article, we will take a closer look at the main platforms for live video and provide some tips and insights on to how to use these tools. By live streaming your event or parts of your event, you’ll be enabling people who couldn’t attend physically to view it all online as it happens, or at least catch up on the parts they wanted to see most.Īs you might expect live video is already hugely popular amongst celebrities, influencers and news broadcasters, but it’s a feature which is accessible to everyone, and you should absolutely be using this great marketing tool for your next exhibition or event. Online, real-time streaming can be a great way of marketing any event.
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